ABS – Asia expands, rebrands and elevates
Published: ASIA
ASIA: Advanced Broadcast Solutions (ABS) – Asia has rebranded following a period of vast growth. Under the new name of Elevate Broadcast, the A/V systems integrator has recently relocated to a new head office in Singapore and has expanded the list of manufacturers whose products it represents and resells.
‘We’ve been able to harness our relationships with customers and suppliers, which has quickened the pace of our expansion,’ explained Dennis Breckenridge, CEO of Elevate Broadcast Pte Ltd. ‘We’re seen as innovative in design with a comprehensive understanding of the Asian region. Our depth in understanding the particular challenges faced in these emerging markets has definitely propelled us forward.’
Elevate Broadcast also has offices in Myanmar and Malaysia, both of which have expanded substantially in terms of staff and output along with the Singaporean head office. The company has completed projects across these countries, as well as in Macau, the Philippines and Thailand, including the launch of a new studio and automated news and sports production facilities for the Forever Group in Myanmar.
‘Focusing on emerging markets and helping business owners grow a profitable business has been key to our success,’ explained Mr Breckenridge. ‘We focus on the entirety of our customers’ operations and business objectives. Technology then flows out of the understanding of the workflow and creative and technical challenges our customers face. We offer a broad range of products and expertise that provide a significant advantage to our customers.’