Adam Hall appoints Great Wall
Published: ASIA
CHINA: The Adam Hall Group has appointed Great Wall Musical Instrument Co Ltd as the exclusive distributor of all of its brands, excluding Adam Hall Hardware, in China. The distribution agreement forms part of the German group’s subsidiary, Adam Hall Asia Pte Ltd’s strategy to develop ‘a powerful network of well-connected distributors in APAC’.
Great Wall’s headquarters is in Guangzhou, with warehouses located in both Guangzhou and Tianjin. The distributor adds Adam Hall to its portfolio of pro audio manufacturers, including TASCAM, Focusrite, ADAM Audio and Sennheiser.
The manufacturer met with Great Wall’s founders, Kwong Wai Tong and Ye Jin Bin at the recently opened Adam Hall Sinapore showroom. ‘It has been an honour having both Mr Tong and Mr Bin at our showroom in Singapore for extensive discussions surrounding future visions and plans for our companies,’ said Adam Hall Asia Pte Ltd managing director, Chandan Mahtani. ‘Not only do they share similar beliefs in highly valuing relationships with customers and industry professionals, but I have come to appreciate their continued involvement in fostering the musical instruments communities.’
‘We are truly looking forward to distributing Adam Hall Group brands in China. With our wide network of dealers, we are confident that they will appreciate the variety, not to mention the design, of the products,’ added Mr Tong.