Adam Hall Group strengthens Indonesian presence with PT Citra Intirama
Published: ASIA
INDONESIA: PT Citra Intirama has been confirmed as the exclusive distribution partner for the Adam Hall Group in Indonesia, including the LD Systems, Cameo, Gravity, Defender, Palmer, Adam Hall hardware and Adam Hall stage equipment brands.
‘Adam Hall and their wide range of brands fits very well within our portfolio of professional audio and lighting products,’ explained PT Citra Intirama managing director Eric Haslim. ‘Their comprehensive product lines that are engineered and designed in Germany are all on display within the company’s Singapore showroom. They demonstrate the high performance, impressive quality and outstanding professionalism of Adam Hall’s R&D and engineering departments. We are confident that all the brands will be extremely well-received by our extensive network of Indonesian clients and retailers.’
‘As part of our strategy to expand our business in the APAC region, Indonesia is one of the most important and biggest A/V territories,’ explained Adam Hall’s head of business development Bodo Falkenried. ‘I have known Eric and his team for a long time and have been impressed with their determination, professionalism and extensive sales network.’
Reporting directly to Adam Hall Asia Pte Ltd in Singapore headed by managing director Chandan Mahtani, PT Citra Intirama is relishing the challenge. ‘PT Citra Intirama’s extensive relationships with rental companies, system integrators, installers and end users in the fields of live sound, event technology, leisure industry and retailers throughout the Indonesian archipelago will now have access to an extended range of products,’ furthered Mr Mahtani. ‘It is exciting that our four award-winning new systems – the LD Curv500 and LD Maui5, LD Vibz mixers and Gravity stands - are now available for purchase there.’