APG to take on Lab.gruppen and Lake distribution in Australia and NZ
Published: ASIA
AUSTRALIA AND NEW ZEALAND: TC Group has announced that as of February 1st 2014, Audio Products Group (APG) will take over as exclusive distributor of Lab.gruppen and Lake in Australia and New Zealand.
In announcing the new partnership, Miguel Hadelich, TC Group’s VP of sales for install and tour, acknowledged the role played by current distributor, Hills SVL in recent years. ‘We thank the staff and management of Hills SVL for their support of Lab.gruppen and Lake in the past, and extend our best wishes for the future.’
‘After building up a very successful relationship with APG over a number of years through Tannoy, we are delighted that we can now extend that to TC Group’s other touring and install brands,’ said Andrzej Sosna, CEO of install and tour for TC Group. ‘This appointment will consolidate a strong partnership that I am sure will have a very positive effect on the growth of Lab.gruppen and Lake in Australia and New Zealand, as well as giving APG the opportunity to offer optimised systems solutions to market, solutions that feature a combination of these complementary technologies.’
‘We are delighted to be able to strengthen our relationship with TC Group, one of the audio industry’s most innovative companies,’ enthused Ken Dwyer, managing director of APG. ‘Our recent decision to restructure APG and focus 100 per cent on the commercial installation and pro audio markets sees us ideally positioned to take on the distribution and support of Lab.gruppen and Lake in our region.’
‘We have been impressed by the team at APG since they took on distribution of Tannoy Professional in 2010,’ added Mr Hadelich. ‘Their re-launch of one of our industry’s most iconic brands has seen strong sales growth and the development of a warm and co-operative relationship between our companies. I am confident that APG has the skills and resources to support the Lab.gruppen and Lake brands in a way that reflects the technical excellence and heritage that is invested into every product.’