Ashly Audio creates position for Anthony Errigo
Published: ASIA
WORLD: Ashly Audio has appointed Anthony Errigo as director of marketing communications. Described by the manufacturer as an ‘industry veteran’, Mr Errigo’s responsibilities in this newly created position include supporting the sales team and overseeing all communications, ranging from advertising and social media to web development and creative applications for mobile marketing.
His most recent role prior to this was with Harris RF Communications where he served as a senior designer working on marketing campaigns, and was heavily involved with creative development, designing graphics for trade show spaces and supporting managers with product launches. Projects ranged from strategy and executive presentations to branding and traditional print design. Recently Mr Errigo won design awards with the Rochester Advertising Federation and AIGA (a professional association for design) for collateral pieces he has designed for Harris.
‘Anthony has an established career in advertising, graphic design and marketing,’ said Ashly president, Mark Wentling. ‘His experience is broad and includes time spent outside the pro audio industry with Verizon Wireless, and most recently, Harris RF Communications. Anthony and I met years ago when we both worked at Yorkville Sound. He’ll bring his skills and perspectives in modern advertising and promotion of technical products, including web and sales presentations, as well as literature design and trade shows.’
‘As a musician, I’m happy to be returning to the pro audio industry,’ commented Mr Errigo. ‘It feels like home because I’m passionate about music and audio. Ashly is one of the few companies that has persevered over 35 years by not forgetting its roots. Ashly is a quality American brand backed by a dedicated group of extremely talented professionals who care about quality and service. I want to help Ashly grow and continue to prosper. It’s probably also worth mentioning that my first real bass amp was an Ashly BP-41 preamp paired with a Mos Fet 1000 power amp! So I've always been a fan.’
Mr Errigo – who will also serve as Ashly’s brand custodian and will assist with product development – stated that his short-term goals are to define market strategies, fine-tune all messaging and to develop the new website and digital collateral. Long term, his goals are to grow the business and gain a significant market share in the commercial signal processing and power amp categories within five years.