Astro simplifies operations with TMD
Published: ASIA
MALAYSIA: A file-based workflow platform has been delivered by TMD to Astro, one of South East Asia’s leading satellite broadcasters. Contracted to provide a completely integrated asset management and software-defined workflow system, TMD deployed a system with its Mediaflex-Unified Media Services (UMS) platform at its centre. The aim of the project was to achieve the required operational productivity and improve efficiency by creating a more automated content preparation process. The Mediaflex-UMS system reportedly brings together the previously disparate SD and HD workflows, as well as fully integrating Astro’s online services into a common operation.
From its two broadcast centres in Kuala Lumpur, Astro delivers around 180 SD and HD channels, with related online and catch-up services. A key requirement was not just that the broadcaster wanted to move to automated workflows, but that it should be able to design and modify its own processes. The Mediaflex-UMS solution offers the ability to design workflows through a straightforward GUI, enabling Astro staff to plan, test and implement future workflows.
‘We are seeing the smart broadcasters around the world, like Astro, while already tapeless in most areas, recognise that replacing existing legacy MAM workflow systems is the perfect opportunity to progressively reduce the volume of tape processing and further automate other processes,’ explained TMD CEO, Tony Taylor. ‘They are not simply migrating their tapes to files, they are developing a new architecture which can continually be redefined through innovative new workflows. That gives them complete flexibility to react very quickly as business requirements change.
‘Most importantly, the Mediaflex-UMS platform gives the tools to create, modify and manage workflows to the broadcaster,’ he continued. ‘Through a simple user interface they can set up rich, relevant workflows themselves in minutes, then test them and get them online to meet their timescales. That is the level of agility that today’s broadcasters need, and TMD is unique in providing.’