Awan to distribute Symetrix in India
Published: ASIA
INDIA: Bangalore-based systems integrator and A/V distributor, Awan, has been appointed as the exclusive distributor in India for Symetrix. The addition of Symetrix to Awan’s portfolio allows the company to now specify DSP products alongside the other brands it distributes – Sennheiser, Televic, Apart Audio and Bose. It expects to see strong sales in corporate facilities, conference centres and performance venues.
‘We see great potential for Symetrix products throughout India,’ stated Awan India director, Prasad E.S. ‘In particular, I am impressed by the scalability and easy expansion of products such as the SymNet Radius AEC open architecture DSP. The fact that they offer support for the increasingly popular Dante media networking technology is another obvious benefit. Plus, the reliability of the Symetrix products over long periods of operation is well documented and should never be underestimated.'
To support the new relationship, Awan intends to showcase the brand at several upcoming trade shows, in addition to a planned series of roadshow events.
‘It is by getting out there and showing what audio products can do that you really make a connection with customers,’ added Mr Prasad. ‘So with Symetrix, we plan to meet with systems integrators and end-users to demonstrate the flexibility and ease-of-operation that these DSPs can bring to their projects. The plan is to do this both via roadshow events and one-on-one-style seminars.’
The distributor will also be extending its after sales support to the brand. ‘Each deal does not end with the sale of the product,’ he added. ‘For us, it is a long-term relationship that includes an extensive support function to ensure that users get the very most out of their products. We look forward to continuing this tradition with the full range of Symetrix DSPs.’