Calrec makes biggest ever sale to South Korea’s MBC
Published: ASIA
KOREA: UK-based broadcast specialist Calrec is currently celebrating its biggest ever sale, having delivered a total of 14 consoles to South Korean broadcaster MBC. The deal was struck through the manufacturer’s Seoul-based distributor Avix Tech, and comprises a variety of desks ranging from a 64-fader Apollo to a 24-fader Artemis Light.
The deal comes as part of the broadcaster’s move to a new, purpose-built facility, where the consoles are expected to be used for television, radio, and outside broadcast productions for stations throughout the network. According to the manufacturer, MBC’s main criteria for the purchase, which followed a period of evaluation across a number of different brands, were the stability of the system, the configuration of the redundancy, and the quality of after-sales support from Avix Tech.
‘The technical merit of the consoles was the reason MBC chose to buy mainly from Calrec,’ declared Avix Tech CEO Joo Hong Chang. ‘Many Korean broadcasters have watched MBC’s investment in Calrec consoles with a good deal of interest. We believe that this sale will influence other broadcasters and help change the way they purchase broadcast audio consoles.’
Graham Murray Calrec’s regional sales director for APAC, echoed that sentiment: ‘MBC is the oldest and one of the four major national broadcasting networks in South Korea, so we anticipate others will pay close attention to the decisions it makes about its equipment. As other broadcasters visit the facilities, hear that MBC is satisfied with the systems, and see the quality of the broadcasts, they will be more inclined to purchase Calrec desks for their own facilities.’
Commissioning is scheduled to start in March, while a full report on MBC’s new premises is due to follow in an upcoming issue of Pro Audio Asia.