Danley hosts training sessions for international distributors
Published: ASIA
WORLD: Danley Sound Labs has hosted an ongoing series of training sessions for its growing team of international distributors. Key members of Finnish distributor, LF Imports, came to Danley’s Gainesville, Georgia headquarters in February, followed in March by members of Singapore distributor, The Soundsmith, and German distributor, Carsten Eichstaedt-BLL-Veranstaltungstechnik.
‘We are developing the international side of Danley and are actively seeking new distributors in key geographies around the world,’ said Jonathan ‘JP’ Parker, Danley’s director of sales. ‘We realise that education is critical because, although Danley gets a lot of favourable press, decisions are made on a project-by-project basis, and making decisions about audio is often subjective.’
Participants engaged in critical listening exercises across a wide range of Danley products, from its flagship SH-50 loudspeaker and BC-415 subwoofer, to the manufacturer’s latest offerings, the SBH-10 Skinny Big Horn loudspeaker and the fully-weatherised OS-80 loudspeaker. Participants also learned the finer points of the DDT 2D & 3D system modelling software.
‘After going over the technology behind Danley’s product line, these training sessions give our distributors a frame of reference for the aspects of sound that they – and their customers – should be listening for,’ added Mr Parker. ‘Once they have that frame of reference, it’s much easier to explain and show through a demo why Danley offers the better solution. We hope our international distributors can take that knowledge home and effectively convey it in their own culture and language.’