DWV buys Aphex
Published: ASIA

Led by audio industry veterans David Wiener and Robin Sibucao, DWV Entertainment has acquired Aphex Systems Ltd...
Founded 35 years ago in Massachusetts by Marvin Caesar and Curt Knoppel, Aphex Systems initially developed the Aural Exciter, before going on to launch industry-standard devices such as the Aural Exciter, Big Bottom, Compellor, Dominator, Expander/Gate and Expressor in addition to a host of microphone preamps, signal processing equipment, hubs, rack systems and musical instrument pedals.
DWV Entertainment and the DW Collection were spun off from David Wiener Ventures (DWV), which was a design and innovation studio, and originally created the SoundTube Entertainment Company which was sold in 2004.
DW Collection has already incorporated Aphex technology into several of its products, including the Art.Studio tri-amplified speaker system, the Art.Station iPod dock, the Art.Suono and Art.Solista wireless music transmission systems. Other DW Collection products include the exclusive Ferrari-licensed Art.Engine and Art.Opera speaker systems.
‘From our Aphex motto of ‘Making Your World Sound Better’ to DW Collection’s motto of ‘Respect The Music,’ it’s pretty clear our companies have complimentary goals,’ commented DWV Entertainment’s President and CEO David Wiener. ‘Professional users are already familiar with Aphex Technologies, while consumers have come to appreciate the hand-assembled quality and outstanding engineering of DW Collection products. Once consumers experience the incredible impact that Aphex technology has on sound, they are amazed that they ever listened to their music without it. Given this consistent reaction, we plan to expand our Aphex offerings with products and licensable technologies. At the same time, we'll bring our culture of creativity and innovation to Aphex and create even more excitement and customer awareness.’
Aphex engineers originally developed the company’s audio enhancement technology. Unlike equalisers and conventional enhancement circuits, Aphex enhanced the audio signal with dynamic analysis and impact by analysing and restoring musical harmonics in real time while providing a sense of spaciousness and clarity. The circuit is switchable, so those listening to uncompressed or high fidelity tracks can turn it off if they wish. ‘We find, however, that once they hear it, users are not inclined to switch it off,’ Mr Wiener quips.
Mr Wiener and Mr Sibucao plan to create a third company under the DWV Entertainment umbrella, as yet unnamed, to bring the combined engineering and aural excellence and expertise to more value-priced electronic products.
www.DWVentertainment.com
www.DWcollection.com