Eighteen Sound assumes worldwide sales for Ciare
Published: ASIA
WORLD: Eighteen Sound is to take on worldwide sales for Ciare Srl following the signing of a strategic agreement. The deal – announced at Infocomm 2015 – is effective immediately and has been described as ‘broadening the scope of Eighteen Sound’s product line as well as expanding its access to new global markets through Ciare sales channels worldwide’.
A respected producer of loudspeakers since the 1940s, Ciare boasts both B2B and consumer divisions which are expected to marry well with its fellow Italian manufacturer.
Eighteen Sound’s CEO, Pierpaolo Marziali, commented, ‘By aligning Eighteen Sound with another loudspeaker manufacturer from Italy, we are expanding our product offerings and sales channels, which will allow us to continue to grow our worldwide presence and capabilities in the OEM marketplace, supplying the finest designers and manufacturers around the world.’
Giacomo Previ, director of global sales, was equally enthusiastic. ‘This agreement fits perfectly with our assessment of our product offerings and the areas that require expansion,’ he said. ‘Ciare designs and manufactures their B2B product line with a balance of cost and performance in Italy. This falls directly in line with our corporate policy of made in Italy. It also allows us direct communication and immediate access to the people and the factory. Italian design, Italian engineering and Italian manufacturing is a hallmark of our company.’