Gefen joins Core Brands
Published: ASIA
WORLD: In a move intended to strengthen the relationship between the two organisations, Gefen has been incorporated into the Core Brands family. Already operating as part of the same organisational structure inside parent company, Nortek, the integration of Gefen within Core Brands will reportedly result in expanded sales opportunities and an expansion of the range of options it offers its customers.
‘As a leader in digital connectivity and innovator of A/V signal processing solutions for commercial and residential applications, Gefen is a natural addition to the existing portfolio of Core Brands solutions,’ stated Core Brands president, Joe Roberts. ‘Backed by an incredible heritage of groundbreaking practical innovation, Gefen provides intuitive connectivity products and solutions that bridge the gap between rapidly advancing technology and real-world applications. All of us at Core Brands look forward to collaborating with the Gefen team to become even stronger, well-rounded industry leaders. The incorporation of Gefen into the Core Brands family is going to expand the range of options we offer our customers and make it easier for them to transact more of their business through a single solutions provider.’
‘Our two companies know each other well and complement one another in many important ways – both in terms of key industry verticals and common sales partners,’ continued Gefen president, Tony Dowzall. ‘This really is a perfect fit of philosophies, culture and values that are focused on a shared mission – delighting our customers with exceptional service and solutions. In addition, because we will be part of a larger company with a greater amount of functional leverage, we will be better able to serve our customers at an even higher level.’