Germany meets Japan in Thailand
Published: ASIA
THAILAND: Adam Hall Group has established an exclusive distribution partnership for Thailand with Siam Music Yamaha Co, Ltd (SMY). SMY is the pro audio division of the Siam Motors Group and its current network of dealers comprises 150 partners, including system integrators, retailers and wholesalers. It is also a part of the Japan-based Yamaha Corporation, which makes the partnership with Adam Hall a particularly unique agreement in that elements of the German and Japanese pro audio industries meet in Thailand.
Discussions between the two parties began at Pro Light & Sound Shanghai in 2015 when SMY’s managing director, Dr Perawat Chookhiatti, met with Mr Mahtani. It was there that the two MDs floated the idea of SMY distributing Adam Hall’s products in Thailand.
‘I see the benefit of having Adam Hall brands within our group, this is as an expansion to the current SMY range of products,’ said Dr Chookhiatti. ‘It will also fill in the gaps in various categories, which we are currently not representing and I know our dealers will be delighted to have a one-stop source solution.’
‘Partnering with a Japanese company in Thailand represents a big and exciting shift,’ declared Adam Hall Asia Pte managing director Chandan Mahtani. ‘We are happy to acknowledge that we could contribute to the expansion of SMY although they have a great brand like Yamaha. We are confident to add value to their overall business by way of our product range and close communications.’
As a result of the partnership, SMY has confirmed that it is developing an Adam Hall Group showroom in Bangkok. This is expected to be completed and fully operational by February 2017.
‘The partnership between Siam Music Yamaha is a great step forward for the Adam Hall Group in Thailand and we expect substantial synergies between both parties,’ concluded Bodo Falkenried, head of global business development at Adam Hall Group. ‘As we complete the Asian circuit, it is satisfying to see our aim for well-established partners has been successful.’