GiVa continues Apex brand
Published: ASIA
WORLD: GiVa Audiovisual Technologies BVBA has purchased all the assets and IP rights of the Apex brand as well as the production facilities and all the stock, and has already started shipping. The new company was created by Paul Van Hees, former director and founder of Apex Audio NV and Hendrik-Jan Gielis, an electronics engineer who was formerly in charge hardware at Apex.
‘We created GiVa with the sole intention of continuing the Apex brand,’ declared Mr Van Hees. ‘Whilst the collapse of Apex as a distribution/integration company was a devastating time for us all, it was no reflection on the Apex product line itself, and I really wanted to find a way to save the brand.’
According to Mr Van Hees, a series of meetings at Pro Light & Sound in Frankfurt proved to be decisive for finding a solution to move forward with the signal processing and system control brand. ‘I was able to meet with most of our distributors, and almost all of them want to continue with the brand,’ He recalled. ‘Some had even continued to market it during our absence on the market in the firm conviction that a solution would be found sooner or later. I’m glad to say that we have found a solution and we will be able to repay their confidence.’
The new company is keen to stress that it will act only as a manufacturer, rather than anything else. ‘We have very ambitious plans for the Apex brand. We will continue to maintain and develop the current product range and our dedication to the live market, but our plans for the future include a new range of digital products for the fixed installation market as well,’ said Mr Van Hees. ‘Our projects are purely those of a manufacturer. GiVa is neither a distributor nor an integration company, nor will it be.’
GiVa is located in the former premises of Apex and is already shipping.