Harman implements distribution model in India
Published: ASIA
INDIA: Following an extensive investment by Harman Professional in India-based R&D, operations sales and support, the company has announced the immediate implementation of a direct distribution model in India.
In line with this announcement, Harman will open new regional sales offices to support audio professionals with application engineering and sales advice, in addition to opening new service centres across the subcontinent to ensure optimal deployment and customer service.
Lastly, the company will offer project design and application support in order to address increasing convergence system sophistication and comprehensive warehousing. This latter move is to ensure the availability of the right products in the correct region at the appropriate time.
‘Having invested so much time and resources into developing a strong product offering for the India market, we are determined that as many potential customers as possible get access to this winning line-up,’ said Harman Professional president, Blake Augsburger. ‘Our distribution strategy is to act as the market dictates and, in doing so, to provide a broad array of professional customers with the best possible systems and support.’