HK Audio appoints Sama ProSound for Korea

Published: January 29, 2014 ASIA

KOREA: German loudspeaker specialist HK Audio has announced Sama ProSound as its new exclusive distributor in South Korea, with Sama president Jason Inn promising to ‘cover the entire market through more than 100 dealers and installers’.

The appointment was officially announced to Pro Audio Asia during the Namm show, where HK Audio international market manager Francois Lay described Sama ProSound as ‘very focused. During our initial conversations they struck me as very professional and serious. I found the company’s attitude reassuring and in the months since I have discovered that the reality of working with Sama ProSound is actually beyond my original expectations’. The deal was settled with a handshake between Mr Inn and HK Audio co-founder Hans Stamer.

The announcement sees HK Audio join a distinguished roster of brands including Shure, Allen & Heath, PreSonus, TC Electronic, Dynaudio, Apogee, Ohm and Primacoustic. The news also arrives amid a period of ongoing turbulence within the South Korean distribution sector which has already seen a number of key brands changing hands between leading distributors.

‘We had our first contact when we were introduced by a mutual contact within the market, and I happened to be in Korea,’ explained Mr Lay. ‘Sama is fairly unique in that the company is capable of covering every requirement of the market. Most distributors have a speciality, whether that’s MI, pro audio, the installation market or what have you. But with Sama there is real expertise on every level, whether that’s concert sound, installed sound, MI, portable sound or whichever market segment you target. We have great expectations of this new relationship.’

Mr Inn added: ‘HK Audio has a large and varied product line with a strong brand image and user experience and it fulfils our needs. Our two companies are a perfect match for one another. We have a very strong marketing capability so we’re going to combine our two forces to conduct marketing and education activities and promote users’ experience.’