IABM partners with BroadcastAsia
SINGAPORE: The International Association of Broadcasting Manufacturers (IABM) has struck up a strategic partnership with BroadcastAsia organiser, Singapore Exhibition Services. The alliance sees the broadcast and media technology show tap into the knowledge base of the association’s members in a bid to boost its value and quality to the industry.
BroadcastAsia recently took place at Singapore’s Marina Bay Sands, and was broadcast via IABM TV as part of the partnership. IABM will also be supplying feedback to Singapore Exhibition Services, gained from its members, to enhance future iterations of the event, as well as working alongside the organiser to help develop a programme for next year.
‘IABM is the leading trade association representing over 80 per cent of the supplier value chain in the global broadcast and media technology industry,’ said Singapore Exhibition Services chief executive, Lindy Wee. ‘This partnership demonstrates a shared vision that will help BroadcastAsia maintain its position as the APAC platform of choice, to deliver a better showcase with more business opportunities and best-of-breed innovations for all our show attendees.’
‘It is a win-win partnership and we’re delighted to be working so closely with Singapore Exhibition Services to deliver a truly comprehensive proposition for exhibitors and visitors,’ added IABM CEO, Peter White, ‘Our new partnership with BroadcastAsia is truly strategic, aimed at helping Singapore Exhibition Services develop what is currently the region’s leading show into an even more compelling event.’