Indonesia branch of E&E to represent dBTechnologies
Published: ASIA
INDONESIA: dBTechnologies has appointed a new exclusive distributor for Indonesia in the shape of PT ENE Indonesia, a branch of Singapore-based Electronics & Engineering Pte Ltd (E&E). The deal is likely to prove highly significant for the Italian company as it seeks to bolster its growing success in the region.
Currently in its 65th year of business and widely recognised as a regional leader in A/V distribution and systems integration, E&E has established itself not only in Singapore but also India, Malaysia and Vietnam. The agreement between the Indonesian office and dBTechnologies was reportedly finalised during the recent Integrated Systems Europe (ISE) exhibition in Amsterdam.
According to dBTechnologies business development manager Gianluca Dalessandro, the agreement is part of a larger plan of expansion. ‘We are planning to partner with new and highly regarded distributors in the Asia Pacific area in 2016,’ he explained. ‘I strongly feel that PT ENE can provide us with a strategic solution for the Indonesian market, as they have established a long period of expertise both in the rental and installation segments and have great knowledge of what people need in the local market.’
‘We respect dBTechnologies products for their innovation and performance,’ commented Alex Wiguna, managing director at PT ENE Indonesia. ‘Both organisations have similar core values and we are very honoured to represent the brand in Indonesia. We are looking forward to expanding the market in the long haul with this partnership.’