Industry heavyweights team up to form PAT
Published: ASIA
AUSTRALIA: Industry heavyweights Patrick Salloch and Tony Fitzsimmons may have sparred many times in the past whilst bidding for rival console manufacturers in the biggest post production and broadcasting facilities in Australia, but the duo have now called a truce, joining forces to form Professional Audio Technology (PAT) - the latest pro audio supplier and distributor in Australia and New Zealand to serve the professional audio and broadcasting sectors.
Having previously headed Klotz Digital both in Australia and the Asian Pacific for many years, Mr Salloch is looking forward to his future partnership with Mr Fitzsimmons, who many industry professionals will recognise following his work with both Lawo Australia and Protel. Whilst Mr Salloch in his role of managing director will primarily look after the sales and marketing of PAT, technology director Mr Fitzsimmons will oversee the engineering department including system design, pre- and post-sales service, customer training and system installations.
The industry pedigree and market knowledge shared by the duo is reflected in the number of highly esteemed brands that PAT has already brought under its wing in just three months. Among them is InfoMedia, a manufacturer of portable flash recorders, play-out software for radio applications, Ethernet switches and software solutions such as PowerEditor – the world's first native format multi-track sound editing system. An exclusive distribution arrangement has also recently been confirmed with Danish Interpretation Systems (DIS), alongside a non-exclusive arrangement with Optocore. Most recently, Broadcast Asia 2010 saw Mr Salloch enter into an agreement with Klotz ais to supply a select range of the German manufacturer’s cable catalogue to the Australian professional A/V and installation market.
Patrick Salloch is confident that further brands will be brought under the PAT umbrella shortly: ‘We are currently in negotiations with some other well established European companies who will provide very strong synergies with the brands we have on board,’ he enthused. ‘Watch this space and come and see us at Integrate 2010 in August for further announcements. We pride ourselves on the close relationships that we have built with the manufacturers we represent and we fully intend to provide our Australian and New Zealand customers with outstanding products, pre- and post-sales technical support, system design and installation, and of course, value for money.’