Iontech to distribute Powersoft in the Philippines
Published: ASIA
PHILIPPINES: In the latest expansion of its distribution network, Powersoft has appointed Iontech Inc as its newest authorised distributor in the Philippines. The company, whose services target IT infrastructure, security, A/V and more recently the pro audio sector, has an extensive brand portfolio including LG, Chief Mounts, Dalite, Kramer, Atlona, RGB, Apart Audio, Sennheiser and EAW.
‘As our company expands into the pro audio segment, especially in the touring and installation scenes, we needed a strong partner who can deliver quality products that can contribute to the overall success of our projects,’ explained Iontech vice president, Alexander Lee. ‘Our expectation is for Powersoft to fill a gap for high quality amplifiers, not just for the loudspeaker brands we distribute, but also as a fundamental building block for brands carried by other distributors in the Philippines. We also expect that through the help of the Sound School, we can educate the Philippine market on how audio should be designed and executed.’
‘Although new in this industry, their enthusiasm and belief in providing the correct knowledge to the Philippine market is refreshing and this is in line with our global strategy in giving back to the industry by providing the right knowledge to customers. I look forward to working with Iontech to develop the Philippines market,’ commented Arthur Soh, Powersoft sales manager for Asia.