ISE 2011 expands into extra hall
Published: ASIA
AMSTERDAM: Integrated Systems Europe 2011 – taking place between February 1 and 3 next year – will expand into Hall 9 of the Amsterdam RAI alongside its usual occupancy of Hall 10 and Hall 11, its organiser has announced. The expansion follows strong pre-bookings for the exhibition, with a reported 90 per cent of available space in the existing halls having already been allocated.
According to organiser Integrated Systems Events, the new hall – which sits between halls 10 and 11 and can be accessed from the Holland foyer of the RAI – will offer existing exhibitors the opportunity to expand their presence at the show while delivering capacity for newcomers.
‘Four months after ISE 2010 closed its doors, we continue to be approached by exhibitors who would like to take larger stands than they had this year,’ explained Mike Blackman, managing director of Integrated Systems Events. ‘Some of these requests were impossible for us to accommodate within our existing floorplan and this, combined with continuing high levels of bookings from new exhibitors, has prompted us to open up Hall 9.’
He added: ‘We expect it to contain a mix of manufacturers large and small, offering a broad range of A/V and systems integration solutions. There will also be a number of pavilions introducing technologies new to ISE, and further details of these will be announced in due course.’ Meanwhile, the exhibition’s digital signage area located in Hall 10 is also set to expand.