Jensen Transformers unveils new website
Published: ASIA
WEB: Jensen Transformers has launched a new company website intended for mobile-friendly operation. In addition to the new design, the site features a host of content from the manufacturer, including a retrospective timeline of the company's history and a newly reworked ‘Jensen Insider’ portal.
‘The new website has been a long time coming and represents a phenomenal resource for our customers. Jensen Transformers has a profile on the world stage and our new website will greatly support our brand in the future,’ enthused Jensen general manager, Dave Hill. ‘About 25 per cent of our web traffic is from mobile phone users. It was important for us to ensure the user interface served those clients well. For instance, it allows the system tech to go onto the site to get solutions using his or her mobile device.’
The updated ‘Jensen Insider’ portal has preserved the entire legacy content from the previous site and also now features updated schematics and application notes. A new interactive feature allows customers to request products or information. ‘Requests for our Iso-Max products will be re-directed to the Iso-Max dealer in closest proximity to the client,’ continued Mr Hill. ‘Where we are the OEM for clients seeking transformers, our local team will receive and manage the request.
‘Even though we've just launched, we are hearing immediate positive feedback on the user experience,’ he added. ‘The sheer amount of information sharing on the site is impressive and we feel the challenge of ensuring everything is easy to navigate was accomplished.’