Jünger Audio celebrates most successful Chinese sales year
Published: ASIA
CHINA: Jünger Audio recently celebrated its most successful sales year in China, attributing this to its permanent base in the country and the range of products it provides.
‘Since opening a dedicated regional office in Beijing in 2010, we have seen our Chinese sales grow year on year,’ commented Jünger Audio CEO Peter Pörs. ‘However, 2013 was successful with sales exceeding our expectations. We shipped a wide range of audio processors that were delivered to a number of different Chinese broadcasters. Forty-four D*AP4 LM digital audio processors went to GZTV, therefore our success was especially noticeable in the Guang Dong region where all three provincial and city TV stations are now using Jünger Audio products to control broadcast loudness.
‘Our Beijing office is headed by Jian Gao, a Chinese national who understands both the business climate and our own industry,’ he continued. ‘Jian's broadcast and pro audio experience, combined with her local knowledge, make a huge difference to how we are perceived by our Chinese customers. Having a local presence reassures our customers as they know they will be properly supported after they buy.’
Jünger Audio states that its D*AP4 LM series has proved particularly popular in China because it gives users the processing quality and features offered by its flagship T*AP television audio processors, but in a smaller four or two channel system.
Another prestigious Jünger Audio customer is Nan Fang TV Station, the second provincial terrestrial and satellite TV station in Guang Dong province. Nan Fang TV is now using D*AP4 LM processors and J*AM loudness logging software to control and monitor loudness quality on all eight of its TV channels.
In the same region, Guang Dong TV Station in Guang Zhou city has invested in 12 D*AP4 LM processors and six T*AP television audio processors as part of a station upgrade to HD. These units have been installed on GDTV’s three HD channels and six SD channels, all of which will go on-air once the station completes its system upgrades.
Finally, major satellite TV station ShenZhen TV, based in Shen Zhen city, has recently started using Jünger Audio D*AP4 and J*AM loudness logging software to monitor and log its programme loudness.
‘Chinese broadcasters are now well aware of the importance of loudness control and are choosing Jünger Audio's products to achieve it because they meet China's demands for technical sophistication and audio quality, said Mr Gao. ‘In recent months, Jünger Audio's loudness control and surround production tools have been used on some highly prestigious broadcasts – for example Shanghai Media Group's season one finale of The Chinese Idol, which was broadcast in August 2013; all Guang Dong TV's New Year’s Eve concerts since 2012 and ZITV's Voice of China, including the season two finale in 2013 where Jünger Audio's M*AP processor was used as the Dolby surround signal monitor control. That broadcast also featured two T*AP units, which were used for Dolby E encoding from ZITV's HD OB Van where they performed beautifully.’