K-Array names new distributors for China and Australia
Published: ASIA
ASIA: As part of a wider change to its distribution network, K-Array has named new distributors in China and Australia. With offices in Hong Kong, Guangzhou, Beijing and Taiwan, Rightway Audio Consultants Ltd (RACPRO) has been appointed as exclusive distributor in China, while National Audio Systems Pty Ltd (NAS) will exclusively cover Australia and New Zealand from its main office in Melbourne and branches and Sydney, Brisbane and Perth.
‘At RACPRO, we are dedicated to introducing the very best and most intelligent products into the greater China market, which is why we are so excited to be working with K-Array,’ enthused RACPRO managing director, Danny Lau. ‘We will continue to grow our sales and are committed to providing the most professional service in the region.’
According to the manufacturer, what makes RACPRO unique is its insight into the market and ability to spot trends. It has also reportedly built up successful partnerships, having cooperated with many systems integrators and rental companies on flagship projects including the Special Olympics Opening Ceremony in Shanghai, an Elton John concert in Shanghai, and Kenny G’s China tour, as well as fixed installations in the National Center for the Performing Arts, Guangzhou Opera House and the Minnan Opera Theatre.
In Australia, the appointment of NAS extends the manufacturer’s contact database to the wide range of sectors NAS caters to, including broadcasters, entertainment venues, stadiums, retail, corporate, healthcare, hospitality, airports, architects, consultants, judiciary courts, banking, government and education.
‘NAS has forged a secure place in the Australian music industry,’ commented NAS managing director, Shane Bailey. 'Our vision for the future is to set the industry benchmark in Australia and beyond and we think that K-array can help us get there.’
Alongside the new appointments, a statement from the manufacturer reads: ‘K-Array would like to sincerely thank Sennheiser for its collaboration throughout the past eight years, distributing the K-array product range in a number of countries around the globe, and wish it the best in its future endeavours.’