Lawo joins Professional Audio Technology roster
Published: ASIA
AUSTRALIA: Professional Audio Technology (PAT) has announced that console manufacturer Lawo is the latest addition to its roster of brands.
The announcement was made at Sydney’s Integrate trade exhibition, where PAT’s Tony Fiztsimmons – whose previous association with the Lawo brand in Australia is well documented – also revealed the company’s appointment as a sales and integration agent for broadcast integration package Virtual Studio Manager (VSM). PAT technology director Tony Fitzsimmons described the deals as turning ‘Professional Audio Technology into a pro audio and broadcast powerhouse’.
In recent months PAT has made a succession of major announcements on an almost weekly basis, adding major companies to its catalogue. Lawo and VSM join Optocore, Danish Interpretation Systems, German loudspeaker brand KME, Klotz ais, and monitor manufacturer Focal among others. Discussions between PAT and Lawo have reportedly been ongoing for some time.
‘These negotiations have been going on for a while and we are more than delighted to be able to have been awarded the agency of these world class brands for Australia,’ confirmed Mr Fitzsimmons. ‘No doubt this announcement will put us on the map in the Australian Broadcast Industry, as our portfolio already includes some very well respected world class brands.’
Meanwhile, PAT MD Patrick Salloch commented on the company’s brand offering. ‘Of course there is method to the madness. We have had detailed plans and had conducted extensive market research on which brands we believed would do exceptionally well in our market and these are the brands we approached. All of the brands that we represent have a unique world class quality about them, which makes them the world leaders in their chosen field. The fact that Lawo is the world leader when it comes to broadcast and pro audio applications is without question, and we are looking forward to representing this outstanding German manufacturer down under.’
Rainer Kunzi, Lawo international president, added that the manufacturer is ‘happy to work together with Professional Audio Technology in Australia. Tony Fitzsimmons has long been a Lawo specialist and Patrick Salloch is known for his strong sales and marketing skills within this industry. The combination of all of these skills in Professional Audio Technology made the company a very attractive partner.’