Michel Brouard joins Nexo for China
Published: ASIA
CHINA: French loudspeaker manufacturer Nexo has announced the appointment of industry veteran Michel Brouard to the newly created post of Greater China business development manager. Mr Brouard – a high profile figure within the Asian industry and described as a ‘sales heavyweight’ by Nexo – will be based in Hong Kong. He is expected to play ‘a critical role in increasing the presence and success of Nexo in the Asia Pacific area’.
Mr Brouard was most recently part of the sales team of Italian loudspeaker manufacturer K-Array, though he is perhaps best known for his long-term service as international sales manager for L-Acoustics, for whom he worked for 16 years. He will now be working alongside Nexo’s Asia sales manager Nicolas Kirsch and sales director Denis Baudier.
‘I am really pleased to join Nexo, one of the most innovative and respected French pro audio companies,’ said Mr Brouard. ‘Although I’ll be working in a territory I know very well, this will be an interesting new challenge for me, but I know that there is great potential to build on Nexo’s existing foundations in China, and leverage that success in other parts of the region.’