New Asia focus for Shure’s Mark Humrichouser
ASIA: Shure has announced an expanded role for Mark Humrichouser that will see him covering Asia in addition to the Americas as vice president of the company’s Americas and Asia Pacific sales organisations. Previously serving as VP and general manager of the company’s Americas business unit, Mr Humrichouser’s new role will see him lead the sales, marketing, customer training and education, customer service and product technical support functions for those regions.
‘Mark provides valuable and successful sales and marketing leadership,’ said Ray Crawford, senior vice president, global marketing and sales. ‘His impressive knowledge of our industry has been instrumental in helping Shure achieve its strategic sales objectives in the Americas. I am confident that Mark will lead Shure sales in the Americas as well as in Asia with the same ability and resolve that he has demonstrated so effectively, and I congratulate him on this expanded position.’
Mr Humrichouser has been at Shure since 2006 including in other positions as GM of the US business unit and director of US sales. He moved to Shure after a nine-year tenure serving in several roles including team manager for professional systems and the music industry, regional sales manager and regional market development manager.