Plug Consulting takes on marketing services for Wharfedale Pro
Published: ASIA
CHINA: IAG Group Ltd has announced that as of now, Plug Consulting will provide marketing services for Wharfedale Pro. In line with this announcement, previous IAG employees Ryan McKenna and Mike Mayne will provide ongoing marketing support for the company’s pro audio brand.
Plug Consulting’s duties will range from content creation, distributor liaison, market research and product development to brand strategy and media relations.
‘I have great memories of my time with IAG,’ said Mr McKenna. ‘After leaving to launch Plug Consulting in 2011 the cooperation between the two companies seemed like a natural fit. I have a long personal history with Wharfedale and IAG and to continue this relationship was a simple decision for me to make. I look forward to helping promote the next generation of Wharfedale products and continue the IAG success story.’
‘Our team has massive experience in the pro audio market and knows both the products and sales channel of Wharfedale Pro intimately,’ added Mr Mayne. ‘Going forward we will help IAG to advance their already impressive position in the global pro audio market.’
‘Mike and Ryan understand both the Wharfedale Pro brand and our worldwide customer base,’ commented IAG marketing director Tim Chang. ‘They are a perfect fit for us and can push our products effectively and ensure the exposure needed to provide a real return on investment.’