QSC announces new director of marketing communications
Published: ASIA
WORLD: QSC Audio has promoted long-term employee Ray van Straten as its new director of marketing communications, placing the former retail market manager and director of entertainer solutions in charge of day-to-day marketing communications alongside the development of the manufacturer’s branding.
Following the announcement, Mr van Straten described himself as ‘excited and honoured to be entrusted with this responsibility. When you walk the corridors of QSC you see passion, pride and commitment to excellence in action across the entire organisation. This is the QSC I know and consider it a privilege to be in a position to share this narrative with our global professional audio community.’
Mr van Straten’s previous responsibilities included developing and implementing sales and marketing initiatives for all QSC portable sound products. Prior to joining the Costa Mesa based manufacturer, he served as the OEM business development manager for Sonic Foundry and as the national accounts manager at Yamaha Corporation of America. He also serves on the NAMM board of directors.
‘Ray's enthusiasm for the QSC brand combined with his deep knowledge of QSC and the pro audio community makes him the perfect choice to lead our Marcom team,’ explained Gerry Tschetter, vice president of marketing. ‘The insight and leadership he has provided for our portable sound products will be a welcome addition across our entire line of professional audio solutions.’