RAM Audio strengthens China presence with Ruisheng
Published: ASIA
CHINA: Spanish amplifier manufacturer RAM Audio is building its presence within the Chinese market having recently completed two projects alongside distributor Ruisheng Audio and Light Equipment Co Ltd. According to the Valencia-based manufacturer, the completion of the projects, both of which included opening ceremonies with one in Xi’an and the other in He Yuan, mark an increase in its focus on the Chinese market as a whole.
In Xi’an, the brand’s amplifiers are powering a TW Audio installation within the newly opened King Garden Bar, a venue described as combining modern Western sensibilities with traditional Chinese style. The venue’s grand opening featured a performance by the Ukrainian singer Anastasia Meedus, who performed in the bar’s Continental Terrace, which has been installed with TW Audio M and C series enclosures. RAM Audio S series amplifiers provide power while speaker management is via the manufacturer’s ADM processors.
Meanwhile in He Yuan, an opening ceremony of a different kind took place within the city’s new shopping centre. To celebrate the occasion, a number of special events were organised including the city’s first beer festival, live music and children’s entertainment. Sound reinforcement was delivered through a G3 line array from Seeburg Acoustic, while the manufacturer’s wedges provided monitoring on stage. The loudspeakers were powered by RAM Audio’s V12044, S3000 and S4044.
‘China is of our most important global markets where our brand is positioned in the industry’s top tier – it’s growing very quickly for us,’ commented RAM Audio general manager, David Arnau. ‘These two projects by Ruisheng, together with many others that have been completed, are important showcases for the RAM Audio brand, highlighting quality of sound in the King Garden Bar in Xi’an, and the versatility of RAM amps for any kind of installation or live event.’
RAM Audio export sales manager, Monica Royo, added, ‘We are very satisfied with the good work that Ruisheng is doing, not only increasing RAM Audio sales every year, but doing an excellent job of promoting our brand at the highest level. We are grateful to Will Chen, the general manager and director of the company, and we are confident that he and his team are building a superb future for RAM Audio in China’.