RHC Holdings looks to redefine its focus
Published: ASIA
WORLD: RHC Holdings has announced a change in marketing strategy for the year ahead with plans to target each of its brands – RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and StageMASTER – to their specific markets.
RHC’s collection of brands covers all sections of the market. It makes low-, mid- and high-grade instrument, speaker or microphone cables, as well as guitar pedals, digital snakes, personal audio interfaces, digital facility design software and personal monitor systems. This new marketing strategy allows RHC to target its audio and cable solutions to a variety of budgets and projects.
RapcoHorizon, the company’s mid-to-upper ranger line of audio solutions, will continue to produce live sound and studio recording products. Momentum will focus on its digital audio distribution network, Pro Co and Pro Co Data on its pro line of customisable audio, video and data, fibre-optic interfacing solutions, whilst Roadhog will focus on producing cables for the touring market.
‘We are very excited to make the announcement today about the future of RHC Holdings,’ said Darius Seabaugh, vice president of marketing for RHC Holdings. ‘With this strategy, each of the brands will now have a very targeted marketing plan that will focus on a targeted customer base for areas such as live sound, retail, studio and installation.’