SNL Pro helps make EDC a success in India

Published: ASIA

SNL Pro helps make EDC a success in India

INDIA: Debuting in India for the first time, the Electric Daisy Carnival (EDC) was supported with technical reinforcement from Sound and Light Professionals (SNL Pro) that included an L-Acoustics K2 loudspeaker system, over 15,000 lighting fixtures and approximately 7,500 sq-m of LED screens. The EDC has a reputation as one of the world’s leading music festivals, following previous outings in the US, UK and Brazil. The event took place at the Buddh International Circuit in Delhi NCR.

‘EDC India has undoubtedly set the benchmark for the complete festival experience, especially if you consider it from the production point of view with key emphasis on sound, light and technicals,’ offered Vincent Samuel from Greenstone Entertainment. ‘Not just in terms of sheer scale, but also the quality of the reinforcement solution. The organisers demanded nothing but the best, and big ups to the OML and Insomniac Events team for this. I believe that’s exactly why the festival turned out to be such a huge success. Working with Manish and his team at SNL Pro was a pleasure as always, and together I believe we put up one of the most captivating festival experience that India has ever witnessed.’

For its inaugural Indian date, Budweiser, the title sponsor of the festival, had created a lounge opposite the main-stage decorated with LED furniture while Bacardi engaged the audiences with a guitar-based activation. Other non-musical highlights of the festival included tech-integrated installations that garnered a lot of attention from attendees. The art installations at the festival grounds coupled with the use of lights to create fascinating effects also reportedly kept festival goers engaged. Music headliners included heavyweights Alesso, Afrojack, Steve Aoki and Yellow Claw leading the international artists, along with locals Arjun Vagale, Anish Sood, Dualist Inquiry, Nucleya and SickFlip, spread across four stages: kineticField, circuitGrounds, neonGarden and the main stage.

Organised by OML and Insomniac Events, with Greenstone Entertainment handling the event production, SNL Pro was responsible for designing and commissioning all of the technical equipment, including audio, lighting, LED/video, special effects, pyro, trussing and supports. To take care of the audio requirements across all four stages, SNL commissioned a total of 66 K2, 48 Kara, 16 X15 stage monitors and 80 SB28 subwoofers, all powered by 52 LA8 amplifiers.

‘OML and Insomniac have created history in bringing together a masterpiece of a festival that can match-up to any top-line festival in the world, shared Manish Mavani, director of SNL Pro. ‘With each stage sporting a dedicated tech reinforcement solution that was categorically conjured to perfectly complement the stage design and the music programme, we ensured that the audience enjoyed a fresh perspective of music without compromising one bit on quality or impact. That’s a huge victory. The vision of the organisers coupled with the genius of Vincent and his team at Greenstone Entertainment, and of course the dedication and cognisance of team SNL Pro, is what has culminated into EDC India asserting itself as a true symbol of excellence when you consider a wholesome festival experience. Extremely proud and honoured to have been a part of such a monumental event in our country’s festival culture history.’

india, festival, l acoustics, snl pro