Tour of Asia marks Powersoft’s X Series launch
ASIA: Powersoft’s X-Series amplifiers and Deva multimedia devices have been officially launched in Asia following events with distributors Electronics & Engineering in Singapore, DasanSR in Korea and Sanecore Audio in China. The manufacturer’s sales director Luca Giorgi travelled to the region to attend the events, declaring investment in the Asia Pacific region ‘vital to the company’.
Powersoft’s applications manager Remo Orsoni joined E&E’s deputy managing director Gary Goh in Singapore for the official launch. Based out of Singapore, Mr Orsoni has a background spanning more than 30 years as a sound engineer and designer of professional audio systems.
The next stop on the tour was the DasanSR headquarters in Seoul. The distributor hosted a ‘Partner’s Day’ for all of its dealers and systems integrators with the X Series being ‘warmly received’.
Culminating in China, the last stop on the tour was with Sanecore Audio in Shenzhen, where attendees were treated to hand-on demonstrations with the X Series amplifiers. A presentation detailing the main practical features of the series was presented by Arthur Soh, Powersoft sales manager for Asia.
With the tour complete, Mr Giorgi outlined the continued importance of Asia to Powersoft’s success. ‘This exercise was 100 per cent successful and we were delighted with the feedback we received — both from our partners and their customers. We are looking forward to seeing the first application project for the X Series in Asia, which is an ideal product for this growing region.’