7 Productions amp Events invest in Shure
Published: MEA
UAE: Nicolas Kyvernitis Electronics Enterprises (NMK) has supplied a complete range of wireless microphones and wireless in ear monitors from Shure to production company, 7 Productions & Events.
7 Productions & Events, although a recent entry to the market, has quickly managed to create a presence in the OB rental business. Currently the company boasts an OB truck with 16 cameras, which has been used to cover myriad live events that include concerts, sports coverage and other additional outside broadcast occasions.
‘7 Productions & Events have a fleet of professional OB vans that supplement their services with top of the range equipment,’ commented Richie Hiranandani, NMK’s marketing manager. ‘Their recent purchase emphasises the presence of Shure products not only in installed and live sound applications but also broadcast.’
The distributor has also supplied Spectrum Rentals in Dubai with the top of the line Shure UHF-R microphone system for its live sound concerts and corporate events. The sale includes six channels that consist of the UR4D receivers and transmitters with the KSM9 microphone cartridge.
‘Spectrum Rentals have completely kitted their microphone inventory with SM and Beta wired microphones,’ said Mr Hiranandani, ‘the purchase of the UHF-R series is the icing on the cake as it undeniably propels the wireless microphone system to the market leader position in the live sound market here in the UAE.’
NMK has also supplied the same system to Dubai’s Almoe Rentals. The company used the combination of receivers and transmitters from the UHF-R series to transmit feeds wirelessly during the weekly events taking place at the Meydan racetrack. Together with additional directional paddle antennas, the technical team transmitted feeds over a range of 300m between the grand stand area and the makeshift towers that were housing the PA system beside the large LED screen.
‘Almoe Rentals have been a consistent user of Shure wireless systems over the years,’ explained Mr Hiranandani. ‘The additional UHF-R systems purchased together with the Wireless Workbench Software make them versatile to be used even as a wireless tie-line over long distances.’
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