Ahmed Shanti becomes ME territory account manager for Avid

Published: MEA

Ahmed Shanti becomes ME territory account manager for Avid

UAE: Avid has named Ahmed Shanti as territory account manager for the Middle East. Moving to the manufacturer from Grass Valley, Mr Shanti will be responsible for increasing Avid’s market share in the region, in addition to being the company’s first point of contact with customers. His appointment coincides with the opening of Avid’s newly refurbished Dubai office, where he will be based. The office also houses a new demo room to showcase a complete end-to-end solution based on the MediaCentral Platform.

‘Ahmed’s considerable experience within the Middle East broadcast sector will enable us better to engage with media professionals in the region as we continue to grow,’ stated Mounzer Bechara, general manager Middle East, Avid. ‘We are very pleased to welcome Ahmed to our team.’

While at Grass Valley, Mr Shanti was regional sales manager covering several countries across the Middle East. Prior to that, he worked with several broadcasters and systems integrators in Jordan, Bahrain and Saudi Arabia.

‘I am very excited to join the world-leading broadcast solutions company and am looking forward to sharing my experience with Avid customers to help them solve the critical challenges they face in this highly competitive market,’ added Mr Shanti.