Armani Pavilion launches with MicroTiles
Published: MEA
UAE: Eclipse Staging Services used Christie MicroTiles for the launch the Armani Pavilion – an open air event facility of The Armani Hotel, located at the foot of The Burj Khalifa.
Eclipse was commissioned by The Armani Hotel to provide audiovisual support for the Pavilion extravaganza which was attended by 650 guests; the event was produced by Eclipse’s Richard Scott and Armani’s Geraldine Wong. Eclipse deployed a range of new additions to its inventory – not only the MicroTiles but also All White Quest Audio speakers together with a Yamaha LS 9/16 digital mixer, supervised by Malcolm Giles.
The visual elements were supervised by Eclipse’s lighting designer Frank Schotman and included Martin Mac 700 spots and Martin Mac 301 moving LED fixtures on truss towers covered in a white gauze, controlled by a Road Hog Lighting Desk, as well as video screens displaying the opening of the hotel.
Two MicroTiles columns were displayed in a 1 x 5 tile high configuration, to display Armani graphics. The hardware was supervised by Paul Foschi and content provided by Ross Marshall.
‘We had a lot of people asking us about this unique technology, as it is very new to the region; in fact we are one of the first companies to offer MicroTiles for rental applications,’ said Mark Brown, chairman of Eclipse Staging Services.
The company, which has been trading in the region for ten years, had earlier placed their order for an initial batch of 100 MicroTiles with Christie’s Dubai office, also supplying a quantity to event agency HQ Creative for use on the Prime Minister’s Office stand at the Gitex expo. The manufacturer reports that Mr Brown had based his purchase on the uniqueness of the product, believing that with a 1mm seam, the product superseded plasma as a display item, and offered a better contrast ratio.
Representing the Armani Hotel, Geraldine Wong said: ‘The event was a great success, and the lighting, sound, and video were fantastic.’