Barco Escape comes to Egypt
Published: MEA
EGYPT: Galaxy Festival City Cinemas is set to become the first theatre in the Middle East to offer the Barco Escape format. Based at Cairo Festival City, the cinema exhibitor will premiere the three-screen, panoramic Escape format with Star Trek Beyond.
‘Galaxy Festival City Cinemas aspires to bring audiences the most technologically advanced movie-going experience, which is why they are proud to introduce Barco Escape to the region for the first time,’ said Peter Khammas, CEO of CineTech, the manufacturer’s local partner. ‘Escape is what an engaging, immersive cinema experience really feels like - something you can’t get while watching a film at home. It is a great way for Galaxy Festival City Cinemas to take an edge over its competitors and attract new customers.’
The format itself uses three Barco digital cinema projectors to display the movie on three screens that span the theatre’s front and sidewalls. This reportedly offers a panoramic canvas that the manufacturer describes as ‘fully capturing the audience’s entire field of vision’.
Galaxy Festival City Cinemas is also reportedly planning to make the first Egyptian movie for the Barco Escape format.