beyerdynamic sees success with Dubai seminars
Published: MEA
UAE: German manufacturer, beyerdynamic, in collaboration with AVL Electronics – its UAE distributor – recently hosted a two day seminar in Dubai. The seminars covered the manufacturer’s conferencing and installation products.
On the first day, which was aimed at A/V installers, Matthias Holz (business unit manager conference and installation) explained the technology behind the manufacturer’s wired and wireless conferencing solutions as well as its handheld wireless mics. ‘We do this to increase brand awareness. In order to be more successful in this region, we have to make ourselves better known to A/V integrators and designers,’ explained Elmira Moraveji, beyerdynamic sales manager for Middle East/North Africa. ‘I wanted to let them know who we are, what we do, and what kind of solutions they can use from our portfolio.
‘We’ve had the right people here,’ continued Ms Moraveji. ‘I have the feeling they have gained trust in the products and in us in order to use our products in future projects.’
The second day, which was aimed at technicians was also well attended. ‘Everyone was satisfied with the information and knowledge that they received about our products and solutions,’ said Ms Moraveji. ‘I think it was a good decision to hold this seminar in order to help create more brand awareness and product knowhow in the MENA region.’
The manufacturer was also pleased about its decision to host the event in Dubai. ‘At the moment we are focusing our seminars in Dubai because it is easy for people to travel there. We have people here from all major countries in the region,’ noted Ms Moraveji. ‘We are trying to do this on a regular basis in the future.’