Christie delivers visuals at G8G20 World Summit International Media Centre

Published: June 29, 2010 MEA

WORLD: Christie has supplied high definition projectors and MicroTiles video walls to the Experience Canada Pavilion during the 2010 G8/G20 World Summit in Toronto, 23 – 27 June. The equipment will be used to provide visuals to showcase Canada as a destination for business, investment and tourism.

Housed within the International Media Centre located in the Heritage Court of the Direct Energy Centre, the pavilion is designed to promote Canada to over 3,000 international media. It was developed designed and implemented by Lord Cultural Resources of Toronto in collaboration with Foreign Affairs and International Trade Canada (DFAIT).

The projectors are being used to promote Canadian tourism and show 2010 FIFA World Cup matches in high definition on 30-ft and 16-ft screens. A virtual football challenge, projected onto a 10-ft screen, was also aimed at attracting sports enthusiasts to the Pavilion. The interactive videogame engaged delegates from the 2010 model G8 youth summit in Gravenhurst, Ontario in real-time football matches with media.

The Pavilion featured 75 Christie MicroTiles, configured in three unique building shapes to create a Cityscape façade. These displayed high resolution video to assist media with story development about Canada.

‘We are happy to support DFAIT and Lord Cultural Resources with our latest display technology to help showcase Canada’s many strengths and create an enjoyable oasis for media,’ commented Gerry Remers, president and COO of Christie Digital Systems Canada, Inc.