DSS MENA comes to Dubai
Published: MEA
MENA: Integrated Systems Events and invidis consulting have announced that they will bring the Digital Signage Summit to Dubai. The event follows a successful first collaboration between the two companies with Digital Signage Summit Europe in September.
The inaugural Digital Signage Summit MENA will take place on the 16th November at the Conrad Hotel, Dubai. DSS MENA will examine global digital signage and Digital-out-of-Home (DooH) trends and how they can be adapted to the needs of the region. The conference will focus on smart innovations for digital communication and explore this through the themes of Smart Experience and Smart Advertising.
Chaired by invidis consulting’s managing director, Florian Rotberg, this one-day conference will include sessions on retail, regional case studies, the smart experience in malls and hotels, best practise and measurement and metrics. Mr Rotberg will present the keynote speech. There will also be the opportunity for delegates to meet leading MENA and European digital signage experts, take part in a local tour, plus have access to products and services shown by event sponsoring companies.
‘We are delighted with how the Digital Signage Summit series of conferences are delivering on our plan to enhance the European event and to take the DSS brand to a wider international audience,’ said Mike Blackman, Integrated Systems Events’ managing director.