Double-digit growth for Sennheiser Middle East
Published: MEA
UAE: Sennheiser Middle East has recorded an unprecedented 62 per cent year-on-year (YOY) increase in gross profit in the region. The manufacturer attributes this performance to a number of project wins in the education and hospitality sectors and a notably strong performance in the consumer electronics segment.
‘There is no doubt that market confidence has returned and investments are now in full swing. It is an exciting time to be a part of this development,’ said Mig Cardamone, sales and marketing manager at Sennheiser Middle East. ‘Our success has been due to our ability to act quickly and to leverage our strong product portfolio, extensive partner and distributor network and streamlined regional logistic and supply chain capabilities.
‘In 2013, we managed to make inroads into a number of new vertical markets as an increasing number of organisations have begun to explore the possibility of utilising professional audio solutions to gain competitive advantage,’ he explained.
The manufacturer describes the adoption of conference and translation systems as a notable trend, as regional businesses increasingly begin to compete on a global stage. Sennheiser has catered to this demand through its system integrator partners which implemented a number of such solutions across the region. The company also maintained its penetration in the education market where wireless audio systems are becoming a standard piece of equipment in smart classrooms.
According to Mr Cardamone, the region is now matching global benchmarks in audio systems design and deployment. He cites the example of a landmark project for a military band's recording studio in Oman where high-end wired microphones from Sennheiser and Neumann, as well as 16-channels of Sennhesier’s Digital 9000 series wireless microphones were installed.