DWR takes on DiGiCo

Published: MEA

DWR takes on DiGiCo

SOUTH AFRICA: DiGiCo has named DWR Distribution as its exclusive distributor for South Africa from April 2016. As part of the announcement, the Johannesburg-based distributor has also added Kyle Robson to its team as its audio technical representative.

‘I was truly honoured to receive a phone call from Ian Staddon from DiGiCo, who was on the search for a new representative for his product in South Africa,’ said DWR’s Duncan Riley. ‘I am really excited about this, and so is the whole company and we cannot wait to get going with this amazing product.’

With DWR’s established reputation in the lighting side of the industry, the appointment of Mr Robson provides some extra audio credentials. Having studied music and sound, as well as being factory-trained at DiGiCo, Mr Robson has also worked as a sound technician at places such as The Venue at Melrose Arch in addition to technical support and audio training. ‘It’s a new venture which we aim to tackle flat out with the right people and skills to provide the same back up and support as we do for our other products,’ noted Robert Izzett, head of sales at DWR.

‘After spending a hectic week in South Africa meeting with customers and many terrific potential new distributors, all of which would have made great partners for DiGiCo, I chose DWR,’ stated Ian Staddon, VP of sales for DiGiCo. ‘The company had a great vibe and good reputation in the market and whilst selecting a lighting company for DiGiCo may appear a bit “left field”, DWR know what it takes to supply, work and support consoles – albeit lighting ones! They have the same customers and address all our market areas and with the addition of Kyle to the team they have a DiGiCo expert on board. Additionally, the fact DWR do not offer a PA means that they can be “neutral” when it comes to audio installation projects and can supply DiGiCo to other South African distributors of speakers without competing and can provide the customers an independent choice.’


distribution, digico, dwrdistribution