Full circle for NMK as Bose signs distribution agreement

Published: MEA

Full circle for NMK as Bose signs distribution agreement

UAE: Bose Professional has signed a distribution agreement with Nicolas M Kyvernitis Electronics Enterprises (NMK). Following the announcement, Bose will also present a two-day seminar at the NMK Academy 5.0.

‘Working with Bose again feels like coming full circle,’ stated Nicolas Kyvernitis, managing director at NMK who started his career in the A/V industry as an advisor and pro manager for the first distributor of Bose in the region. During that period he had the opportunity to follow the teachings of the late Dr Bose.

‘30 years ago when we were selling Bose products in the Gulf region, the pro division of Bose consisted only of the 802 series one and two and the 1800 amplifier,’ continued Mr Kyvernitis. ‘As the years went by the 302 was launched onto the market, and with the limited resources on hand at the time we used the pro series to market and promote home sound systems at a few concerts happening within the UAE. For a certain period of time, the combination of the 302 and 802 was the backbone of the rental and install market in the area. This arrangement worked perfectly, and both companies became successful.’

The Bose Professional product portfolio has significantly expanded since then, now covering loudspeakers, DSPs and amplifiers and Mr Kyvernitis is clearly excited to be working with the manufacturer again. ‘Today NMK and Bose have come back together again,’ he stated. ‘Both companies have the know-how, expertise and will to make this relationship fruitful.’

‘The Bose UAE sales team will be key to making this successful by working closely with our existing premium dealers, integrators and new partner to ensure that our customers are serviced exceptionally while maintaining Bose as the premium solution it is today,’ added Kaushal Garg, division manager of Bose MEA.

‘The value added benefits of the partnership between Bose and NMK will ensure improved customer service with enhanced market penetration by leveraging the synergies offered by our two organisations,’ commented Christian Liebenberg, sales manager at Bose MEA.


distribution, nmk, bose