Gearhouse introduces its Johannesburg sales team
SOUTH AFRICA: Following a busy 18 months focusing on its ‘internal client service drive’, Gearhouse Group has restructured its internal sales process. This has resulted in a new Johannesburg-based sales team being put into place, led by Johannesburg sales manager, Catriona Regan.
Ms Regan’s career at the rental company began seven years ago and has seen her serve in project management, heading up A/V and IPTV systems teams at Moses Mabhida and Soccer City before the 2010 World Cup. She has recently taken responsibility for managing the sales team drawing on her past experience in event management, gained prior to joining Gearhouse.
‘I have been the client so I understand what it feels like from their point of view,’ noted Ms Regan. ‘Obviously my mandate is to increase sales, but behind the scenes we are involved in a culture change that will build retention and help new clients to understand what we can do from a technical aspect to assist them in achieving their objectives. We are busy re-engaging with our clients to reassess the value of what we are able to offer each individually.’
Reporting to Ms Regan is sales admin team leader, Monique Ross. ‘She is soft natured, patient and nurturing - the mother of our team really,’ said Ms Regan of Ms Ross. ‘Without her guidance we would not be half as effective as we are.
‘Our team is both diverse and dedicated,’ she continued. ‘Lisa Daki has recently joined us from a similar industry and Zahir Kahn has years of experience in the retail space and brings a bit more structure to our environment. Mitchell Farry has moved within the Group, from selling ICT event solutions to selling the wide range of Group services from a more holistic point of view.’
With these changes having taken place at the beginning of the year, the new Johannesburg sales manager is optimistic about the team’s sales performance for the coming fiscal year. ‘Within Gearhouse, we monitor client preferences quite closely and we are driving a specific focus on business development at a more personal level and with a longer term outlook,’ concluded Ms Regan. ‘Because Gearhouse is such a large company, we realise that approachability can be an issue for our smaller clients. We aim to put the face to the service and give every client a personal contact to turn to.’