Gearhouse SA takes over Prosound rental operation
Published: MEA
SOUTH AFRICA: In a strategic acquisition, Gearhouse Group is to take over Prosound’s entire rental operation. The move also establishes Gearhouse as preferred rental supplier for any future Prosound event business. Prosound intends to develop its design, sales, distribution and integration business as its core focus, with the additional support of the Gearhouse Group for any future rental requirements.
‘Prosound’s reputation and offerings align well with our own, and with the addition of Prosound’s rental stock, Gearhouse has also acquired new product lines to improve our scope and capabilities”, said Gearhouse’s joint managing director, Ofer Lapid. ‘It means that we are both able to service our clients more effectively and it also facilitates potential expansion into Africa.
‘The main beneficiary of the equipment deal within the Group will be Gearhouse Splitbeam as this will enable them to develop into a long term rental company specialising in audio for theatre shows as well as their current Lighting offering,’ continued Mr Lapid. ‘We look forward to a long and successful future working relationship with Prosound.’
‘It was opportune to revaluate our role in the industry and concentrate on our local and international design, integration and solution capabilities,’ added Prosound technical director Mark Malherbe. ‘Recent successful theatre projects between Prosound and Splitbeam proved that collaboration between the two companies would be a reality. This deal signals Prosound’s first step in realigning our core strengths and we’re looking forward to the next 40 years.’