InfoComm MEA to highlight A/V for retail
Published: MEA
UAE: The role of audiovisual technology in the retail environment will be a key theme for InfoComm MEA. The tradeshow will highlight the innovative ways that technology such as virtual kiosks, interactive mirrors, and hologram advertisements are being used in the GCC.
‘Immersive technology such as digital signage, interactive kiosks, hologram ads, and audio and lighting are now the competitive advantage for GCC retailers to attract and retain shoppers,’ said David Macadam, CEO at the Middle East Council of Shopping Centres. ‘In order to meet the demands of highly-connected shoppers, GCC retailers can leapfrog many European retailers in using professional audiovisual technology to bring innovations and online technology into the in-store experience.’
‘Innovation is part of the UAE’s DNA – and retailers here are increasingly deploying innovations such as interactive wayfinding and shopping screens, and virtual mirrors that allow customers to try on different outfits, accessories and cosmetics,’ added Steve Scorse, vice president – EMEA at SiliconCore Technology Inc. ‘As audiovisual technology advances, we’re seeing strong demand for qualified professionals who know how to use it. Fine pitch, high resolution and low-energy LED displays are at the forefront of retail branding, especially for premium retailers looking to create the ultimate impact.’
InfoComm MEA takes place at the Dubai World Trade Centre from December 6th to 8th.