InfoGroup takes on Zero 88
Published: MEA
TURKEY: Istanbul-based InfoGroup has become the exclusive distributor for British lighting control products manufacturer Zero 88.
The agreement between the two companies came about following a series of meetings at various tradeshows around Europe. The initial contact was made at Plasa London in 2013. This was then followed up by the manufacturer visiting InfoGroup’s headquarters in Turkey before further meetings at ISE in Amsterdam and Pro Light & Sound in Frankfurt. Following this final meeting, the contract was signed in Frankfurt.
‘Zero 88 has very good products for the projects currently happening in Turkey, and we are one of the best distribution companies in the country,’ said InfoGroup foreign trade manager Özge Can. ‘Our aim is to always put the name of the brand at the top of our customers’ lists.’
InfoGroup is aiming to grow awareness of the Zero 88 brand in the country. Part of this will involve using the manufacturer’s products where appropriate in its installation projects to help create local reference sites.