Karen Ames to lead strategic marketing at Meyer Sound
Published: MEA
WORLD: Meyer Sound has appointed Karen Ames, a veteran communications professional who has worked with a diverse range of artists and institutions, to the newly created position of vice president of marketing and communications. The appointment comes as part of a restructuring effort to strengthen the company’s marketing programmes.
Ms Ames joins Meyer Sound’s senior leadership team to head up its global marketing and communications strategy. She is charged with overall leadership for corporate communications, marketing, advertising and sponsorships, social media, public relations, philanthropy, and public affairs.
‘John Meyer and I are both thrilled that Karen is joining our team,’ said Helen Meyer, co-founder and executive vice president at Meyer Sound. ‘Karen has a deep understanding of performing arts and the music business, and brings incredible creative energy, strategic thinking, and solution-oriented perspectives. Her contributions will be crucially important as we build on the company’s growth and expand our global presence.’
Ms Ames will be based at the company’s headquarters in Berkeley, California, and leads a team that includes Jodi Hughes – director of marketing – and Rachel Archibald – who will drive strategic marketing initiatives.
Previously Ms Ames has handled the strategic communications and promotion for artists and cultural institutions. Her career has included senior executive roles with the San Francisco Symphony, San Francisco Opera, and Houston Grand Opera.
‘Throughout my many years in the music industry, I have been fortunate to work with artists determined to enrich the lives of audiences,’ said Ms Ames. ‘Meyer Sound’s founders and engineers share that same goal. They understand what those onstage and in the audience need and want in terms of sound that communicates. They believe that, in the world of sound and sound reinforcement, everything is possible. And they have the genius, drive, and sense of adventure to achieve their ideal. I am privileged to become part of this legendary company.’