Levels AV takes on Oyaide
Published: MEA
UAE: A/V integration and rentals company, Levels AV has become the exclusive distributor for Oyaide Neo cables in the Middle East and North Africa. Levels AV specialises in A/V design and installation for the nightlife industry, matching the profile of the Japanese brand, which has been endorsed by a variety of DJs, producers, studios and clubs/festivals.
‘We believe there is a gap in the Middle East and North African markets when it comes to high quality instrument, microphone and digital cables, and Oyaide's Neo brand fills that gap,’ stated Hassan Alwan, managing partner at Levels AV. ‘They manufacture some fantastic products that have been picked up by some of the leading artists, studios, nightclubs and festivals worldwide.’
The new distributor is certain there is a market for the cables, and believes endorsements from DJs such as Richie Hawtin, Sasha, Dubfire, Carl Craig, Dixon, Chris Liebing and Jamie Jones, as well as the likes of Space in Ibiza and Timewarp will help grow the brand in the region. ‘The DJ market, in our opinion, has been booming over the last few years in the UAE and primarily Dubai. And if you are serious about what you do, then these cables are just what you need,’ concluded Mr Alwan.