Martin Middle East takes on AMX
Published: MEA
UAE: Dubai-based distributor, Martin Professional Middle East, has added Harman Professional brand, AMX, to its portfolio of products. The deal came about following the distributor being named by Harman as a strategic partner in the Arabian Gulf and Middle East.
Martin Middle East has already been recognised by the manufacturer for the success it has had with Harman-owned lighting company, Martin Professional. The new agreement will see the distributor add to this by taking on sales and support for the A/V control systems brand in the region.
‘This is an exciting collaboration and one that presents us with a lot of opportunity,’ said Jonathan Mangnall, vice president of sales – EMEA, Harman Enterprise. ‘Martin Professional ME is well-positioned to harness the strength of both Harman’s global reputation and the AMX product portfolio in order to drive local engagement in what is an extremely dynamic region.’
With the new agreement in place, new and existing AMX customers in the region can call on Martin Middle East’s service and customer care, which includes design support, sales, system engineering, training, programming and after-sales support.